EQ: What is most significant when perceiving beauty in the U.S.?
Answer 2: Youthfulness
Evidence:1/3 of all cosmetic advertisements are for products that make women appear younger
Source: Media Awareness Network
Evidence: 28% of all women say they are much younger then they actually are when online dating
Source: MSNBC.com
Evidence: In 2009, there were over 9,000,000 plastic surgeries preformed to make women appera younger (botox, lipo, ect.)
Source: Juvamedspa.com
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